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Monthly Packages

2 replies created 2 months ago
posted by Cgking114 2 months ago

We are considering doing an Unlimited Wash Program at our wash. We have 3 otherFull Service washes like us in our town and they all offer an unlimited program. We are part of a franchise that discourages unlimited programs and says that it will reduce revenue and profits. We also have a full detail center and the franchise companiy also says it will hurt ticket average. For those of you who have started offering unlimited packages after not having them, what has been the impact on you? Do you regret doing it? What has the impact been on your bottom line? Thanks in advance.

Replies

reply by Robert Roman 2 months ago

Franchise is a chain of retail outlets that share brand and central management, and usually have standardized business methods and practices.

That’s why chains usually hire managers that understand the value standard methods and practices and are willing to follow them.

For example, if you were a manager at a Papa John’s pizza store, you wouldn’t last very long if you decided to make pizza with generic sauce purchased locally from a cash and carry store.

Besides, only “exterior-only” washing makes sense for unlimited.

I could illustrate but math would be tedious here as well as assumptions.

Generally speaking, adding an exterior-only lane to entrance of full-service wash increases total volume and lowers average per car revenue.

Adopting unlimited exterior would further increase total volume as well as lower average revenue. How much depends on take rate, pricing, and visits per month.

Another consideration is hourly capacity. Full-service usually isn’t designed for high volume like 125K CPY express.

So, if tunnel isn’t long enough, exterior-only washing and unlimited may out strip hourly capacity causing exceedingly long waiting line and waiting times for both full-service and exterior customers when busiest.

And so forth.

Hope this helps.

reply by Patkelly1336 12 days ago

We have two current locations using an unlimited monthly program and we are building our third location in Spring of 2018. We start our plans at 19.95 a month for our Express wash. We have a couple thousand active monthly members and it is extremely useful for bringing in repeat business. We use DRB integration and pay stations, and we have 100 foot tunnels doing exterior only with hand prep. Conveyorized tunnels, closed cell foam brushes, and we clean our tunnels top to bottom every single night. We are setup to run up to 160 cars per hour but usually average around 85 an hour. Our daily average is 400 cars.

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